further information on what we do (and what we do not do) with your personal data and on how important the
What are cookies?
Cookies are small text files that are stored on the user's device. Cookies are very common and
allows a website operator to know whether a device (and probably its user) has visited the website before. In general,
cookies are used to improve a website’s operation and the user’s experience when using it, although cookies
may also enable the receipt of marketing communications (as specified below).
On this website, with the
user's consent, also technologies that allow "cross-device" tracking, i.e., allowing to analyze the user’s
activities performed through different devices (e.g., computers and smartphones), may be used.
For more information
on what cookies are and how they work, please visit the website
All About Cookies (site in
First-party and third-party cookies
The difference between a first-party cookie and a third-party cookie concerns the control by the party that sends the
cookie. First-party cookies are cookies that belongs to the site that created them. We also allow third parties to
send cookies to your device. Although we allow third parties to access the website to send cookies to the
user’s device, we do not control the information provided by the cookies and do not have access to such data.
This information is controlled entirely by the third party.
- Technical and aggregated analytics:
Technical cookies help us to make a website useful by
enabling basic functions such as page navigation, setting privacy preferences and accessing or filling in forms.
The website may not function correctly without technical cookies. Aggregated analytics cookies enable us to
count visits and traffic sources so that we can measure and improve the performance of our website. They also
help us to know which pages are the most and least popular and to see how visitors move around the site.
Analyses performed on visits never present information from which your identity can be
Visitor analytics never present information from which your identity can be traced.
Cookies with the following characteristics are considered aggregated analytics cookies:
- cookies used by Mapei only to generate aggregated statistics in relation to a single website;
- third-party cookies with the following characteristics:
- masking of the fourth component of the IP address;
- abstention of third parties from combining such analytical cookies with other processing (for example,
customer files or statistics of visits to other websites), or from transmitting them to third parties.
Your consent is not required for the use of such cookies.
These cookies enable the website to provide advanced
functionalities and customizations that allow the navigation based on several elements (e.g., language, selected
for purchase products) in order to improve the service. If these cookies are not active some or all the services
of the website may not work correctly. These cookies may be set by us or by third parties whose services have
been integrated into our website’s pages.
Your consent is required for the use of such
- Analytics and statistics:
Analytics and statistics cookies collect
information about the users who visit our website and their web browsing. For example, they collect data that
helps us to identify users accessing our website, allow us to see which pages are the most often visited,
whether users receive error messages, and how users arrived at our website. These cookies are used to measure
and improve the performance of our website and are sometimes sent by third parties who provide web traffic and
Your consent is required for the use of such cookies.
- Marketing and profiling:
Marketing and profiling cookies are used for remarketing
activities (i.e., to conduct advertising activities towards users who have visited the website), for tracking
the user's web browsing and for creating profiles on the user’s preferences, habits, choices, etc. These
cookies, if are third parties’ cookies, may also show you relevant contents and advertisements on other
These cookies also include social media cookies, that are used for enabling you to share
our contents on social media. If a user interacts with plug-ins, e.g., by clicking the Facebook "Like" button or
posting a comment while logged into his/her social media account (e.g., Facebook, Pinterest, Twitter, YouTube,
Instagram), the user links the website content to his/her social media profile. In such a way, the social media
can associate a user's visit or the detected interests with the user's social media account. For more
Disabling these cookies may result in content not being shared on social media.
Your consent is
required for the use of such cookies. If consent is given for marketing and profiling cookies, technologies that
allow "cross-device" tracking, i.e., allowing to analyze the user’s activities performed through different
devices (e.g., computers and smartphones), may also be used.
Our website may send session and persistent cookies on your device. The difference
between a session cookie and a persistent cookie is the different length of time for which a cookie
Session cookies are cookies that typically last until you close your internet browser. When you end
your browser session, the cookie expires.
Persistent cookies remain on
your device until the expiry date set on them. This allows for a faster and easier access to our website. For example,
one persistent cookie that a website can read from your device is the shopping cart identification. After the cookie has
been sent, it may allow you to find the products you have put in the shopping cart again on the occasion of your future
visits to the website.
Cookies on the website
Our site may send you cookies and similar technologies in different ways and for the
- simplify your use of our website and services;
- monitor, analyse and improve the operation and efficiency of our website and services;
- provide advanced features and personalisation, which allow a better browsing experience;
- detect your interests and show you information and contents in line with the detected needs, also by allowing
you to share our content on social media websites.
technologies. Therefore, in this section we have specified the types of cookies used by our website.